Advertising, Agencies, Big Data, Digital

Big data in ad agencies, welcomed but questioned


Data is everywhere, informing marketers about audience interests, consumer intent, and buyer behavior. Agencies are changing fast in order to introduce the new sources of data and technologies to meet the evolving expectations of the customers today.

Should digital agencies continue depending just on the artistic skills of ad creatives or should they consider introducing the algorithmic skills data analysts provide to boost efficiency?

More at the website of Forum d’Avignon.

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