Advertising, Agencies, Big Data, Data, Data Analytics, Digital

DMP: When Media Meets Big Data


DMP (Data Management Platform) is the set of IT tools to activate all the data collected through studies, websites, mobile applications, social networks, passive sensors, and physical stores. DMP does not replace but complements CRM to customize the marketing, communication and advertising beyond the customers that the advertiser or retailer know. CRM is aimed at customers already acquired while DMP is aimed at customers to acquire.

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