Advertising, Agencies, Big Data, Data, Data Analytics, Digital

DMP: When Media Meets Big Data

DMP (Data Management Platform) is the set of IT tools to activate all the data collected through studies, websites, mobile applications, social networks, passive sensors, and physical stores. DMP does not replace but complements CRM to customize the marketing, communication and advertising beyond the customers that the advertiser or retailer know. CRM is aimed at customers already acquired while DMP is aimed at customers to acquire.

More on LinkedIn.

Advertising, Agencies, Big Data, Digital

Big data in ad agencies, welcomed but questioned

Data is everywhere, informing marketers about audience interests, consumer intent, and buyer behavior. Agencies are changing fast in order to introduce the new sources of data and technologies to meet the evolving expectations of the customers today.

Should digital agencies continue depending just on the artistic skills of ad creatives or should they consider introducing the algorithmic skills data analysts provide to boost efficiency?

More at the website of Forum d’Avignon.